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      <image:title>Blog - Lesson four - prepare to change - Make it stand out</image:title>
      <image:caption>Procrastination Reinforcement Cycle</image:caption>
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      <image:caption>Open inbox and read email ⇒ flash of dread, feeling overwhelmed and lethargic ⇒ Think: “this message is going to take 30 minutes to respond to” ⇒ Create rationalisation: “I need to be more alert to write a good response, I’ll only waste time trying to respond now” ⇒ move onto another task ⇒ instant relief, feeling of overwhelm goes away ⇒ The belief that I need high energy to work is strengthened ⇒ procrastination habit reinforced.</image:caption>
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      <image:caption>We use science and personalization to help you overcome procrastination and start living your life. We’ll help you better understand what drives procrastination for you, and give you the knowledge and support you need for long-lasting change.</image:caption>
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      <image:caption>Basic model of procrastination.</image:caption>
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